P.212-888-6665

EMAIL . INFO@NORTHERNBLVDMEDIA.COM

*Audience measurement and data provided by Geopath®. Used with permission. Geopath® is the independent, industry‑standard source for OOH measurement.”

***New measurement standards recognize that movement—not static location—is now the foundation of modern OOH analytics. With billions of daily data points coming from mobile devices, connected cars, navigation apps, and in‑vehicle media systems, we can now understand how real people actually move through the world with unprecedented precision. This shift allows advertisers to reach audiences based on verified behavioral patterns rather than assumptions tied to a single intersection or roadway. For NBM™, this means every campaign benefits from full‑funnel exposure, accurate audience modeling, and stronger justification for ad‑spend, because brands can see exactly how often—and how consistently—the Miracle Mile audience passes, dwells, and re‑engages with the installation. Movement‑based measurement ensures advertisers get maximum value and true visibility into the impact of their campaigns.